Introduction
The human brain, the true seat of consciousness and central command of the central nervous system, is an organ of staggering complexity. Containing billions of neurons, synapses, and vast neural connections, it governs all cognitive functions—memory, focus, language, and motor skills.
Yet, despite advances in cognitive neuroscience and magnetic resonance imaging, many neuromyths continue to shape how people think the brain works.
Drawing on robust scientific research, this article dismantles three of the most persistent myths.
Myth #1: We Only Use 10% of Our Brain
The notion that we use only 10% of our brain’s capacity is one of the most enduring myths. Popularized by films and media, it suggests a vast reservoir of untapped potential.
In reality, brain imaging studies and functional MRI (fMRI) show that brain activity involves nearly all regions: the cerebral cortex, frontal lobe, hippocampus, cerebellum, prefrontal cortex, sensory areas, and motor areas. Every stimulus—whether sensory, motor, or cognitive—activates complex neural networks connected by axons and dendrites, transmitting nerve impulses via neurotransmitters such as dopamine and acetylcholine.
The brain does not activate all its cerebral regions at the same time. It optimizes neuroplasticity and energy use to prevent overload. This brain adaptation is a protective mechanism, not a limitation.
Myth #2: Cognitive Decline Starts at Age 20
A common belief holds that our cerebral capacities begin to deteriorate in early adulthood.
However, a large-scale study involving over one million participants found that information-processing speed remains stable until about age 60.
The brain retains its cerebral plasticity and capacity for learning thanks to neuroplasticity and, in some cases, neurogenesis. Structures like the hippocampus, vital for memory formation, continue to adapt when exposed to cognitive stimulation, physical activity, and proper nutrition.
Executive functions—planning, decision-making, attention—linked to the prefrontal cortex can even improve with experience and consistent training.

Myth #3: Men’s and Women’s Brains Work Differently
It is often claimed that men are naturally better at logical reasoning while women excel in communication.
In neurobiology, however, fundamental brain functions show no significant gender-based differences.
Observed variations are largely due to sociocultural factors rather than distinct neurological structures.
Average differences in brain volume or mass (due to body size) have no direct correlation with intelligence or cognitive performance.
Albert Einstein’s brain, lighter than the male average, is a classic example that brain capacity is not measured in weight or size, but in the efficiency of neural connections and brain organization.
Conclusion: Understanding the Brain to Optimize Its Potential
The brain is a dynamic organ, capable of adaptation throughout life. Cognitive science and neuroscience confirm that it is possible to enhance cognitive functions through neuronal stimulation, healthy lifestyle choices, and the intake of neurocognitive compounds backed by neuroscientific research.
Formulations developed by RISING™ integrate scientifically studied compounds that act on:
- Memory (hippocampus, prefrontal cortex)
- Focus (neurotransmitter regulation)
- Mental clarity (central nervous system balance)
Understanding how the brain functions is the first step toward unlocking its full potential—well beyond the myths.
References
- Scientific American
- Frontiers in Aging Neuroscience
- Neuroplasticity and Brain Function – National Center for Biotechnology Information
- Brain Myths: Separating Fact from Fiction – American Psychological Association
- Brain Basics – National Institute of Neurological Disorders and Stroke
Further Reading
If you found this article insightful, you may also enjoy our in-depth piece on Cognitive Longevity, exploring science-backed strategies to sustain brain health and performance throughout life.